monster energy drink

Another post on Hansen (HANS) Monster Energy Drink Company – 100% gains

Hansen Company (HANS @ $43) just again gained 100% profit on the stock from $20 to $40 on it’s climb into its May 7th earnings statement.  40% profit isn’t bad in this economy.  Being on a ship of 160 souls Monster Energy Drink and Redbull are #1 solution to exhausting long days at work and early morning wakeups.  A call option profit would have been around 2000% on this stock holding the call for 3 months (on a 6 month in the money call option).  I don’t think Hansen’s Monster energy drink will last forever unless the teenagers buying it now are so addicted and “memorized” that they drink it into adulthood then I could see it becoming like an “Apple” product with trends holding and gaining its customer base (new teenagers influenced by marketing campaigns such as the X Games).  Personally I think the Monster drink is too sweet.  I like my energy drinks with a kick or off taste that isn’t necessarily bad, but distinctful.  My energy drink company for taste is Redbull.  I buy around 4-6 12 pack cases before I go on any patrol.  My co-workers end up buying them off of me for the average price of $3 so I end up making a +1.50 profit.  I work late night watches so some strong sugar caffine rushes are great.

Hansen’s (HANS) company trend line is near almost perfect going up since Feb (the hardest low in the past 2 years of $20).  I was telling everyone to buy at these prices (Even though I couldn’t purchase options myself because I’ve been in focus not to trade for 1 whole year to gain some discipline, but what a year NOT to trade!).  I think the price is still low at $43 compared to PE, PEG 1.53, and still at a decent brokerage buy recommendation of 2.5 (under 3).  The stock shows it still has room to grow and very loyal customers that consume the drink even at $2-3 bucks a disgusting can.  The trend I also might at is only at a 35-45* degree angle so its mild in comparison to a stock that is moving up sharply (the faster shaper up the faster sharper a stock comes down (example – Taser (TASR)).

To see a post I wrote about Hansen Company (HANS) 3 years ago when it went from $20 to $60 check it out here

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For the Monster Energy Drink Investor – Hansen (HANS) stock report

I did a minor report on what I thought of Hansen Foods Co. (HANS @ $41.52) about a year ago. Many people search HANS and find my blog and read it so I thought I’d post again on the Monster Energy drink trend innovator. First Monster energy drinks are still a hit. My rack on the ship is full of the Monster Kaos fruit energy drink including my favorite Red Bull. I thought it was a super buy at around $33 trending up and it was. You would of made at least +17pts or almost 40% ROI. Now HANS @ $41.52 still looks like a great growth play on a winning company that wins over youth and sports activities, but although it has a favorable PEG Ratio score of .80 well below a value considered stock of 1.00 its trend is definitely moving down with the market so I wouldn’t say buy up just quite yet until the market has clearly bottomed out. Somebody wrote on a stock forum “not to catch a falling knife when falling” a teacher taught me that too. At times I’ve tried to catch that falling knife only to lose thousands of dollars and have a miserable weekend. HANS’s F/ PE is around 20 not as high as its PE of 32. I think it could fall somewhat more.

Recently I’ve been having debates over where the market is going to go. To tell anyone I have no clue. I’m just watching it as it comes, but what I do see is major support wicks on the bearish and bullish sides depending on what stocks I’ve looked at. For most I see spinners meaning indecisiveness/uncertainty. For the most park the major peak came in October 07′ and now a second smaller peak has occured just this week and stocks continuted to fall afterwards meaning the stock market in general should move much lower again before created a “W” type correction. If anything I’ve learned from any teacher is that the next 2 years should be all down with a few bullish runs, but small. So is HANS a BUY? Maybe since it isn’t a tech stock it could move up with positive news and performing earnings reports, but if it is like Apple (AAPL @ $166) that falls or goes up to just about any major news that comes out then it might be falling back to the $30’s once again which in a year or two would be a super BUY. I really consider looking at charts and seeing where the DJIA and NAS are going before buying it even if you are a big fan of the energy drink and company.

Until the big exchanges and averages start changing direction I would play PUTS on just about anything. There are some stock splits coming up so I might be playing CALLS on these two which are BWA and DE.