Garmin Co. to keep with tech uptrend. Lots of advertisement for GPS units.
GRMN after earnings tanked like SHLD, but has really made a move up. I really thought it would continue downwards, but its earnings was confusing. GRMN is like the Starbucks (SBUX) of GPS units. They are in many new cards and their advertising campaign is huge. I could only imagine how much they are paying for TV advertising. I see a GRMN GPS commercial at least once a half an hour watching cable TV. I think this will really push to make consumers think they “need” their product in return wanting it for the holidays as a gift for an upgrade to their car. Below is a chart showing technical reasons backing the price increase after earnings going up. I see it going to $52 to $55 in the near future.